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Automagic Email Campaigns

Automagic Email Campaign were series of marketing ads in email format to promote products myField and Plans. Campaign graphics were made to headline the email template and designed to be simple, yet loud to best catch audience attention at first sight. Different design approach was taken to create and test diverse graphic options.
Email Campaign 1 & 2: Photo-based

Design for Automagic Email Campaign 1 and 2 utilizes full-color, cut-out photo images popping off from monochromatic background that is washed in the associated product (Plans) brand color. Campaign catch phrases are in simple but, bold lettering with underlines to emphasize key words.
Email Campaign 3: Vector-based

Email Campaign 3 design is in vector graphics and uses device image to better relate to the campaign catch phrase stating “document storage”. Promoting ‘Plans’ (Construction PDF Editor), plan drawing lines are used as the background to visually affiliate graphics to actual product function.
Work Collective, 2024